In 2013, starting with the heartfelt creation of ice cream, the "8%ice Ice Cream Specialty Store" was established on Yongkang Street in Taipei. The "8%" refers to the fat content of Italian ice cream Gelato, and the number 8 resembles two scoops of ice cream stacked on top of each other, symbolizing "∞" or infinite possibilities, reflecting our endless imagination for "eating." Since its inception, the 8%ice brand has followed the culinary principle of "8% seasoning, 92% original flavor, 100% deliciousness," selecting seasonal ingredients from the farm to the table without adding extra colorants and spices. The brand focuses on culinary innovation and food creation, balancing culinary skills and visual aesthetics, with simple seasoning that stays true to the original flavor of the ingredients, proving that simplicity can be delicious!